The SEO for ” Search Engine Optimization ” in English, is the discipline of work a website to give it more visibility in search results for specific queries. When we start SEO, we are tempted to believe everything he says around us to get results quickly and easily. But SEO is not magic … it requires quality work and time. So to help you not to fall in the trap we made the list of SEO myths .😉
Here is a non-exhaustive list of what we have already heard but do not believe / do in SEO:
“To be well positioned in search engines you have to put a lot of keywords in the tag meta Keyword”.
Good to start what is this meta Keyword tag? This is a tag, not visible to users but visible to search engines, which at a distant time had an impact on the ranking. It was therefore sufficient to fill in this keyword tag to earn a place on the first page for the corresponding requests. However search engines quickly realized that the use of these keywords was not very qualitative for their results.
This tag no longer has any importance for ranking in the search results. It is not necessary to waste your time and energy filling it!🙂
“We can be well referenced very quickly”
In general the answer is no. Google has also explained in a video that it took between 4 months and 1 year for the work of an SEO professional is visible. We have said this in the introduction to this article: natural referencing is a long-term job that requires thought and time! It also depends on the industry and the competition. So there is no absolute truth about it but what is certain is that it does not go “fast”. If a professional assures you that he will increase your position in a few weeks a tip: run away
“Once you’re first, it’s forever”
Unfortunately this is not possible because Google regularly releases new algorithms . What was now beneficial for your SEO may not be more tomorrow … In addition, your competitors can also work on their SEO and try to position themselves on the same keywords as you.
It is therefore necessary to constantly keep an eye on your positioning and always improve your site and its contents to match the expectations of your users.
“Images do not matter for SEO”
Images, as well as videos, can bring you qualified traffic since they can appear directly in the search results pages. Of course, you will need to make sure you fill in the necessary and relevant information about your images, ie an explicit name and an alt attribute . This is even more important for business sectors where the visual plays a leading role such as graphic agencies or e-commerce websites …
“A domain name with a main keyword is better”
Not necessarily. It may be a disadvantage today. Indeed since the algorithm “Google Panda”, the famous search engine sanctions poor quality websites , that is to say sites that tend to over-optimize their SEO. Putting a keyword as a domain name can be considered an over-optimization and your website may be penalized. It is therefore more interesting to privilege a domain name that contains the name of your company . This will allow you to keep your brand and distinguish yourself from the competition.
“With AdWords we pay for better SEO”
It’s wrong to think that doing AdWords campaigns will improve your SEO. The SEA , or “Search Engine Advertising” in English, is to pay to give visibility to your website for a period, on a search engine. Is it still necessary for your ad to position correctly at the time of the auction on this specific request?
Once you stop your campaigns, you no longer appear at the top of the results. So it’s worthwhile to advertise AdWords to compensate for a low SEO, but this is only a short-term solution. SEO needs to continue to be worked on and optimized so that your website is not dependent on advertising.🙂
“Put the same keyword to all the phrases it helps”
Again it’s not so simple. You do not write for engines but for humans. Nothing worse for a user than reading a text that repeats the same thing many times. Remember that your content must first and foremost meet the needs of your users . The repetition of a keyword will indeed be important for your referencing but it must be given a context , use variants and related expressions. Above all, we must respect a reasonable density that will depend mainly on the number of words in your page.
In the small world of search engine marketing, acronyms abound and you can quickly mix brushes. Here is an explanation of the main acronyms used by experts of all kinds:
SEM: Search Engine Marketing
Search Engine Marketing, literally search engine marketing, brings together all the know-how, techniques and tools that promote better visibility on search engines, whether naturally or through the advertising lever. Search Engine Marketing encompasses disciplines such as SEO and SEA, and for some the SMO.
SEO: Search Engine Optimization
Search Engine Optimization brings together all the techniques, actions, methods and know-how intended to improve the positioning of documents, such as web pages (but also images, videos, news, etc …) in the results pages. search engines (in English, SERP for Search Engine Results Page s). In French, the term SEO is often used to translate the acronym SEO.
SEA: Search Engine Advertising
With Search Engine Advertising, you optimize your search engine visibility through their ad networks. The objective of a SEA agency is to maximize your return on investment to ensure you a high quality visibility and an optimal conversion rate.
ASO: App Store Optimization
The App Store Optimization is a valuable lever for who wants to position an application on an app store among the first results for a given expression. For example, appear at the top of the list on searches like “finance news”, “free antivirus”, “flashlight”, etc. The work must be done on the various stores, including the App Store and the Play Store, which together represent the vast majority of the market.
SMO: Social Media Optimization
Social SEO is for some of the search engine marketing. If the SMO can attract new visitors to its site, it also participates in a global visibility strategy. Your communities act as amplifiers and share your articles, broadcast them to their contacts who may be bloggers, journalists or webmasters, and contribute to your netlinking.