Importance of backlinks and how to generate them


Except if you use the Technique of the Anthill , without backlink (or incoming link), your SEO will never take off. That’s why in this guide I’ll teach you everything you need to create backlinks in 2017.



We want to emphasize the importance of backlinks in your SEO. Indeed, to have effective backlinks, you need to set up a real netlinking strategy. .

Before going into the heart of the matter, let’s start with some definitions to explain this jargon that is hard to understand at first glance.


Definition of a backlink


A backlink is simply an external link pointing to a website or a page. Backlinks are a real source of traffic for your site, but they also help your SEO. Indeed, when the backlinks come from “specialized and authoritative” site in your domain, they will bring you an added value in terms of SEO and ranking on Google. The latter “likes”  other 3 things on the websites it analyzes:


  1. A good structuring of the pages.
  2. Quality articles: more than 300 words with keywords and titles h1, h2, h3 …
  3. Backlinks in DoFollow: but not just any!


Definition of netlinking


Netlinking is about creating a strategy based on backlinks pointing to a website. Netlinking is a long-term strategy that will allow you to get qualified traffic to your site or to specific pages. A good netlinking strategy will globally improve the reputation of a site and therefore its ranking on Google.


The creation of backlinks is a crucial step for the ranking of your website on a search engine.

Before understanding how to carry out a netlinking strategy, you need to know if your site is ready to get backlinks.


How to Build Less Inbound Links While Getting Better Results



The sad truth about creating backlinks is simply that it consumes a lot of time and therefore money.

To overcome these two aspects, you must learn to make the most of each new incoming link.


Here are the different points to respect:


  • Firstly your website must be technically well optimized
  • The architecture of your site must be solid
  • And finally you must have quality content


Here are some basic things you need to cover before you even start your netlinking strategy:


1) Correct All Technical Weaknesses Presented on Your Site

  • Be aware that technical issues have a very negative impact on the user experience.
  • When the user experience is bad, Google allows itself to limit the growth of your organic traffic.


Here are some technical issues to check:


  • The speed of loading your site: use Google’s PageSpeed ​​Insights tool
  • Test the responsive design: use the Google Mobile Friendly Check tool
  • Duplicate content: use the Siteliner tool
  • 302 redirects
  • Redirect strings
  • 404 errors
  • Canonical errors
  • Duplicate metadata
  • Misuse of no-index, nofollow, and other guidelines.


You can use the Screaming Frog SEO Spider tool  to find most of the technical problems of your website, such as 302 redirects, redirect strings, 404 errors, canonical errors, duplicate metadata, and so on.


2) Develop a Solid Site Architecture


The architecture of your site means how you distribute authority between each page of your site. The more your site architecture is optimized, the less you will need to create inbound links. If your approach is content oriented, then I recommend the inverted silo.


Here’s how it works:


Inverted silo

The inverted silo is the most natural way to build the authority of a site.



Would you rather point to a useful, high quality blog post or a boring category page?




3) Create Value Content


As you may know, in the world of SEO, there is a saying: content is king. If you do not think the content is important, I advise you to stop reading this article now. The content strategy will be either the reason for the success of your SEO campaign or its failure. It does not matter how many backlinks you will get. It does not matter if your site is very well optimized. If you do not have quality content that solves the problems (or answers questions) of your audience, your netlinking campaign will be a failure.

Be aware that the content of your blog will determine the success of your SEO campaign.


 Get quality backlinks


If you follow the few rules below you will see the organic traffic of your website climb each month.


1) Respect a High Level of Relevance

Relevance is one of the most important criteria for acquiring links. I never, I ever say, received a single penalty for a website that had relevant inbound links. Google bases the level of relevance on the points below:

  • The general theme of the proposed content on the referent domain
  • The content on the page where the link comes from
  • The relevance of all links pointing to the domain

To see the relevance of a link in a site, you can use the Topical Trust Flow feature of the Majestic tool  (or thematic trust flow).



2) Make Buddy-Buddy with High Authority Sites


The more authoritative the site, the better. Since Google does not update Page Rank regularly, you must rely on other metrics. None of the following tool suites are perfect, but they have the merit of doing a good job.

I recommend that you analyze the incoming links with the various tools available. The best tools for analyzing incoming links are undoubtedly the following ones:

  • Ahrefs
  • Majestic SEO
  • Open Site Explorer


3) Focus on Real Sites (With Real Trafficking)

Getting quality backlinks from sites with real traffic is another way to strengthen your third party. These inbound links are the hardest to get but are the ones that will give you the best results. Since you will never know the actual traffic of a website without accessing Google Analytics, you will need to use a tool like SEM Rush .


 4) Choose your Anchor Texts Intelligently

Incorrectly distributing anchor texts from your backlinks will prevent your site from ranking. Finally, an over-optimization of the anchor texts will have the potential consequence of triggering a penalty.

To avoid any penalty, you will ensure that only 1% of your anchor texts are accurate. An accurate anchor text means that the anchor text includes an exact target keyword (keyword without any variation). The majority of anchor texts should be Marque anchor texts, ie including a brand name (company name or product), or anchor texts including URLs (bare links) .


 5) Create a Questionable Links Profile Without Questionable Neighborhood

Focus all your efforts on creating backlinks from trusted sites of recognized quality. If sites have outbound links to websites in a questionable domain, run away!


For each site from which you want to get a backlink, ask yourself the following questions:


  • To which sites are the outgoing links pointing?
  • Are the outgoing links in question all relevant?
  • Do these outbound links point to trusted, reputable sites?

It is obvious that if you see terms like “Viagra” or “casino” or that kind of keywords, go your way.

If you follow these very basic tips, your link profile will be healthy.